Product Launch Campaigns
We live to find disruptive ways to launch new products and services to the masses. The attention of consumers is fickle, so we dig deep to understand as much as we can about your audience and how your brand or product fits into their lives in order to come up with big ideas that cut through the noise.
When a communication idea feels big enough, unique enough and like something all of our moms would be proud of, we'll map it out on a thoughtful yet simple user journey to communicate the right message at the right time. While the right media targeting is paramount, we strive to develop creative campaigns that people are excited to share organically.
CAPABILITIES
Content Strategy
Digital+Social+Print
Advertising
Customer Journey Mapping
Media Targeting & Planning
Stunt Activations
Ecommerce
Greenleaf Juice Nectar
Product launch campaign for a line of innovative new “juice nectars.”
La Planta Agave Spirit
Branding and launch campaign for the first non-alcoholic tequila.
Stouffer’s #ComfortZone
Integrated campaign for an audience that appreciates all things “comfort.”
Up On The Rooftop Launch
Social Media Campaign for Rooftop’s seasonal Spiced Holiday Ale
#TwitterTips
Content series that highlights various product features for lapsed users.
#MakeTwitterYours
Video series inspiring new users to get the most out of Twitter.
Hot Pockets E3 Snapchat Game
Gamified product launch, told through the eyes of cyberpunk, Max Melter.
Brand Development
We like to think of brands as guests at a party. The good ones charm you, they energize you and they never show up empty-handed. In fact, they probably brought your new favorite bottle of something #natty that you've never heard of. Oh, and they clean up pretty nice too.
Once we have a clear understanding of how your brand should look and feel, we'll develop brand guidelines that serve as the heart and soul of anything we create. While looks are important, relevance and memorability are our north stars.
CAPABILITIES
Brand Strategy
Brand Guidelines
Packaging Design
Persona Development
Messaging Framework
MycoSci
Brand strategy, packaging design and digital marketing for a mushroom supplement startup.
Amazon Leap
Brand launch of live-streaming tourism and discovery platform.
Content Creation
As much as we love concepting smart, strategic work, we love bringing ideas to life. We're craftspeople at heart, with production capabilities that scale from scrappy content filmed in our studio, to 3D animation and live-action broadcast.
We have relationships with a growing network of production partners and influencers, enabling us to get creative with a range of budgets. As much as we love sous-vide salmon filets at craft-services, microwaved corn dogs have their place too.
CAPABILITIES
Design
Photography
Film Production
Animation
Influencer Partnerships
