Stouffer’s #ComfortZone

Social / Social Strategy

In order to celebrate the rich, indulgent goodness of Stouffer’s Single Serve meals, we created a range of social content doused in hyperbole.

Our research revealed an audience with a deep appreciation for convenience and comfort, so everything in the campaign aligned to the idea of the #ComfortZone. We even created a music-video tribute that we leveraged as a pre-roll on Youtube, with custom music inspired by some of our favorite 80’s pop-stars.

Stouffer’s Freshly Made

Social / Social Strategy

There’s a misconception that all packaged meals in the frozen aisle are over-processed and full of preservatives. For Stouffer’s, this is far from the truth. We created content that highlights all of the fresh ingredients in their meals, leveraging close partnerships with Instagram influencers to authentically connect with their audiences.

Garth The Cheesemonger

To hammer home the high-quality ingredients of Stouffer’s single-serve meals, we created a series of animated videos featuring lovable, made-up Stouffer’s chefs. In each video, they show just how much love and care they put into every Stouffer's meal they create.