RAWR Cat Food

Brand Development / Packaging Design / Advertising / Website Design & Dev / Social Media Content

RAWR is a kick-ass raw cat food company on a mission to meet the nutritional needs of felines while supporting sustainable farming practices. We helped them up-level their brand with a complete packaging overhaul, along with a marketing campaign that opened up the doors for their direct-to-consumer online expansion.

To drive traffic to their Shopify website, we harnessed the power of generative AI to create paid ads that captured the spirit of the brand. The campaign features larger than life felines, imaginative cat memes and 5 star testimonials from RAWR loving customers.

Shopify Website

With RAWR’s sales primarily coming through retail, we saw huge potential to open up new revenue streams with a direct-to-consumer website. Leveraging our paid ads, we drove customers to a newly designed Shopify website that combined strategic brand storytelling with a seamless user experience featuring our rich, colorful brand photography.