Modern Alchemy Brand Relaunch

Creative Direction / Art Direction / Photography / Shopify Build

Modern Alchemy was born from a desire to treat a variety of ailments by capturing the full-spectrum of a plant's healing properties in the form of spagyric tinctures. By combining ancient practices with modern science, Modern Alchemy is revolutionizing natural wellness.

Food Court Creative was tasked with giving the brand a complete refresh from the label design to its marketing. Starting with the packaging, we took inspiration from the alchemic process of making spagyrics and used AI to create a library of assets, from mysterious whisps of smoke to vibrant chemical reactions. To elevate the brand, we crafted fully-styled tabletop scenes, pairing the tinctures with the very plants they're derived from—creating a cohesive, contemporary aesthetic that honors the brand's alchemical roots.

Modern Alchemy + DTC

In our research, we found that many consumers were unfamiliar with spagyric tinctures, so we needed to create their Shopify site in a way that introduced the benefits of their products and the alchemy that goes into their process. Throughout the user journey, we elevated the experience with photography that showcased the products in aspirational settings, inspiring a range of use-case scenarios.