Deschutes Social
Social Strategy / Content Production
To align with Deschutes “More To It” brand strategy, we worked with a team of designers, photographers, and illustrators to bring fresh brand content to life while increasing awareness of their portfolio of beers.
With irreverence at its core, we created content that celebrates unexpected lifestyle beer pairing moments. We awarded fans with embroidered merit badges and inspired them with typographic tongue-in-cheek beer mantras.
DeschutesBeer What pairs perfectly with a gripping thriller by the barrelside? Our resident expert recommends Deschutes Family Tree Peach Sour. Just another of our favorite 🐻 pairings. . . . #beerpairings #bear #cozy #goodreads
DeschutesBeer Independence means being able to do whatever floats your keg. #Happy4thofJuly
DeschutesBeer Grow where you’re planted. Even if it’s just on a bar stool.
DeschutesBeer Our Black Barleywine isn’t quite ready yet, but well on its way to perfection. A little sappiness is a sure sign of maturity.
DeschutesBeer We hate to sound like your mom, but please limit your Deschutes’ exposure to the sun today. Be safe out there. 🌞🍻
DeschutesBeer Who's that under the mistletoe? The Abyss and Dissident, aka 'The Abyssident' are becoming a celebrity supercouple. We’ll make you one at our Bend Pub if you're over 21 and ask nice. ✨🎄✨
DeschutesBeer Hey brewmasters, can we get an ETA on those Deschutes Reserve Series beers? And don’t just say “when the moment is right.” 😮🍻🙉🙈🙊
DeschutesBeer Earning your Deschutes? Prove it! Share a pic and tag #BeerMeritBadge and you could earn a freshly-stitched badge.
Fresh Haze
Influencer Kits
To promote the winter launch of Deschutes Fresh Haze IPA, social influencers were strategically hand-picked to receive a holiday surprise: a gift box with two festive sweaters—one for them, and one for their new, pint-sized buddy. A personal holiday greeting signed by the Deschutes team accompanied the box, asking them to flood the #ChaseTheHaze hashtag with their matching sweater pics.
