Bakerly PB&J Crêpe Launch Campaign
Creative Direction / Art Direction / Scripts / Commercial Directing / UGC / Social
The Perfect Pairing Just Got Better!
When Bakerly came to Food Court Creative to help them launch their PB&J crépes, we jumped in mouth first. As the first CPG product of its kind, we developed a go-to-market ad campaign that leaned into the product's French/American cultural fusion while staying true to Bakerly's promise of using non-GMO ingredients and no artificial additives.
Developed and produced entirely by Food Court Creative, we dreamt up different stories around the origin of the PB&J crêpe, filmed in a highly stylized world created with the help of AI. With a full-funnel strategy, the campaign included everything from :30 commercials to TikTok ads to authentic UGC content. The campaign became Bakerly's first-ever cross-channel campaign and their most successful crêpe launch to date 🇫🇷🇺🇸
TikTok & Instagram Reel Videos
To extend the campaign, we created a series of 6-second spots that highlighted the unique attributes of the crêpes.
User Generated Content
Content creators were tapped to create UGC videos that captured on-the-go moments with Bakerly PB&J crêpes.
Social Content
Static content rounded out the campaign, bringing Bakerly PB&J crêpes to life in various scenes that rang true with their audience.
