Buitoni

Creative Direction / Photography / Directing / Social / Social Strategy

As more fresh pasta brands began appearing on the supermarket shelves, Buitoni needed to do something to stand out from the crowd and deepen brand engagement.

We created content that leaned into the elevated simplicity that Buitoni can bring to meals any day of the week, complete with recipe cards, delicious social videos and aspirational foodie moments.

Pinterest Recipes

We leveraged Pinterest to inspire our audience to elevate their cooking with seasonal recipes, complete with recipe cards and instructions. Fans were directed to product pages where they could find the nearest markets selling Buitoni's latest releases.