MycoSci
Brand Strategy / Brand Guidelines / Packaging / Social / Website
MycoSci is a startup based out of Santa Cruz, California, on a mission to use the healing powers from mushrooms to make health & wellness accessible to all. We worked with them at the infancy of their brand, creating a brand strategy that could be carried out across digital, packaging, social and beyond.
As new company in the market, we wanted to design a brand system that allowed MycoSci to feel trusted and sophisticated for the B2B audience, while inspiring consumers to live their best life with the help of innovative mushroom supplements.
The Brand System
The brand system involves an earthy color palette inspired by nature, textured mushroom illustrations, macro photography of fungi, and aspirational lifestyle imagery. Combined with a sophisticated sans-serif font family, the brand system can easily flex from packaging design to social posts to print.
Paid Social Ads
In order to educate potential customers on the benefits of MycoSci mushrooms, we created paid ads that combined lifestyle photography with product benefit callouts. Quizzes were also used to educate consumers on the various benefits of functional mushrooms.
Customer Testimonials
For a new brand, customer testimonials matter! In order to validate MycoSci products, we created ads that included 5-star customer reviews that accompanied lifestyle brand photography.
Recipe Content
To show the breadth of ways customers could cook with MycoSci mushrooms, we worked with chef content creators to create delicious recipe videos, which we release on social. These videos would then link to product detail pages, which would also promote these recipes.
Shopify Website Design & Dev
As a way to market the brand online, tell inspiring customer stories, and take advantage of the latest and greatest e-commerce capabilities, we designed and developed the MycoSci website on Shopify's 2.0 platform.
Five Stars!
“Working with Food Court Creative was an education for us as a young startup. Their skills, knowledge, and expertise created a path for us to go from concept to a retail-ready brand, effortlessly. They helped us define the core DNA of MycoSci, effortlessly translating it into a market-ready CPG brand. I continuously get praise for the branding and marketing, and the packaging looks great on shelf. I highly recommend working with them to take your brand to the next level.”
