wineØ

Branding / Creative Direction / Advertising / Social / Website / Photography

With the NA beverage market exploding, there was a hole in the market for a ready-to-drink wine alternative geared toward the Gen Z audience. With the can designs already in place, we created a go-to-market launch for wineØ, an innovative non-alcoholic wine brand.

Using a one-day shoot to capture imagery for the campaign, we launched the brand across social and digital platforms using a combination of irreverent creative, drenched in 90s nostalgia. To complement their retail strategies, we created a custom-designed Shopify website, opening the doors for DTC sales.

drinkwineØ.com

Our approach with the website was brand-first, sales-second. To capture the vibe and attitude of the brand, we complimented our content library with comedic messaging that communicates the core benefits of their product lineup, with an intuitive user experience that drives sales.