True Essence Foods
Brand Strategy / Brand Identity / Voice & Tone / Website / Social
True Essence Foods is a food-tech startup whose mission is to redefine flavor for the global good. Founded by a food scientist, dubbed the Willie Wonka of flavor, the company uses its proprietary technology to create a more flavorful and sustainable world. From fresh hops that remain fresh year-round to unaged bourbons that taste like they’ve been aged in barrels for 30 years.
We helped them create a brand that felt trusted and rooted in science, while inspiring national brands to partner with them to leverage their innovative tech.
Sampling Kit
As a new business tool, we created a custom-designed sampling kit that highlights what True Essence Foods technology can do across a range of industries. The entire experience is accompanied by videos that feature an expert taster that guides people through the experience.
From spirits to coffee to chocolate, each video provided the guidance and information needed to taste, savor, and analyze each sample.
Website Design & Development
UX/Design/Copy/Dev
The website needed to be able to support multiple personas, from ingredient buyers to platform partners to investors. Once we had a clear idea of their mindset we created in-depth user journeys for each persona which informed the sitemap and architecture of each page of the site.
From there, we leveraged our brand guidelines and a visionary tone of voice to tell the True Essence Foods story in a way that was as educational as it was inspiring.
Packaging Design
As a way to attract potential partners and prove their innovation, True Essence Foods needed to be able to send out branded samples of products created with their tech. We created a packaging design platform used to accommodate a range of products, providing the necessary information required to communicate what makes each product so unique.
Five Stars!
“Aaron and the Food Court team have truly been a critical and irreplaceable partner for our company over the course of our 2+ year partnership. One of the most incredible things about Food Court is their versatility and depth of expertise. As a lean team, we have relied on them for everything from the creation of our creative brand identity, to the launch of our website, content strategy and development of one-off assets that have supported our sales and even fundraising efforts. We look to them as a one-stop shop that delivers strategic, thoughtful, top-notch work quality that has taken our brand to the next level. ”
