Twitter #MakeTwitterYours

Video Content / Content Strategy

Remember when you signed up for Twitter, even though you didn’t totally understand what it was, but it seemed pretty cool, until you gradually fell off? Us too.

Twitter offers a huge range of features, but accessing and understanding them all can be overwhelming. We developed the #MakeTwitterYours campaign to show users how to get more out of Twitter—by retweeting, posting polls, taking selfies with Yetis, and more. A series of animated videos distill the different features, showing how and why to use them in relatable, yet quirky scenarios.