Goodwell Co.
Brand Development / Packaging / Content Production / Shopify Ecommerce
Goodwell was created to offer a sustainable alternative to the plastic oral hygiene products sold by the billions every year, only to end up in landfills.
We helped crowd-fund the idea, building a brand that empowers people to protect our planet while improving their smiles.
The Goodwell App
Leveraging a microchip in the base of the toothbrush handle, we used data from a built-in gyroscope and accelerometer to track oral hygiene habits. A companion app provided visualizations and tips on how to improve brushing, flossing, and even tongue scraping.
