Good Culture Probiotic Milk
Commercial Directing / Creative Direction / Art Direction
Good Culture and the Dairy Farmers of America needed help developing a launch campaign for their new lactose-free milk hitting the market nationwide. Packed with 1 billion probiotics that support digestive health, along with all the goodness and taste from dairy-rich milk, this innovative new milk bucked a lot of the milk trends out there, coming from (wait for it…) COWS.
We worked with our friends at World Famous to create a video campaign that communicates the reasons-to-believe in overly stylized, art directed scenes that accentuate various use cases that align with the Good Culture brand.
Extending the campaign across social.
To extend the campaign, we created a series of 6 second spots, each one focusing on a single RTB. We also leveraged our shoot to create a range of carousels that lived across paid and organic social.
