Further Brewing

Brand Development / Social / Apparel

Further brewing is inspired by one of Eugene’s most famous Eugenians, Ken Kesey, and the name of the bus he and his Merry Pranksters rode in on – Further.

Motivated by Ken’s desire to open the hearts and minds of people everywhere, Further brewing pushes the boundaries of what people have come to expect from well-crafted, experimental PNW beers.

Leveraging cryptic symbols and an all-knowing eyeball, the brand has a mythical quality inspired by the palette-expanding imaginative beer they produce.